Google Doubles Up on Articles in the Top Stories Carousel


Google Doubles Up on Articles in the Top Stories Carousel

Google has been spotted serving results with multiple links within the top stories carousel in search results.

Expandable stories in Google News

With expandable stories in Google News, you can easily browse the moment’s top stories, and access diverse perspectives. Each story box is collapsed down to one headline, except for the top story. When a headline grabs your attention, click to expand and view related videos and photos as well as related articles marked according to genre, like “Opinion” or “In Depth.”

How to Get Your Website Ranked in Google News

You don’t have to wait months or years to get high rankings in Google. Through Google News, you can instantly shoot up to page 1 of Google.

Now Google already gives you a set of guidelines, but here is what I found is effective:

1. You have to write news worthy content – if you are struggling to find news content you can go to Google Trends or any popular news site to see what’s hot.

2. Create a Google News Sitemap – through the Yoast SEO plugin you can create a sitemap. This way when you have news worthy content they will pick it up faster.

3. Your URL structure has to be unique – if you don’t have news related keywords within your URL you are less likely to rank. By having specific keywords you will shoot up to the top for news related queries.

In addition to that, follow the guidelines Google News gives and you will be fine.

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Are publishers going to stick with AMP when you no longer need it for Top Stories?

Search Engine Land Editor George Nguyen talks with Matt Dorville, SEO manager at BuzzFeed about what the implications of Google’s reversal on AMP means.

00:00 – Intro
01:00 – The Page Experience update and AMP restriction removal.
04:25 – How important is it to get your content into the Top Stories carousel?
06:30 – Is the Page Experience update really news?
09:22 -Top considerations for continuing to use AMP.
12:30 – How does using AMP currently restrict ad revenue?
19:05 – How shifting CMSs may impact AMP adoption.
21:35 – Agency and in-house SEOs are reevaluating AMP differently.
24:50 – How BuzzFeed is rethinking AMP.
29:32 – How seriously is BuzzFeed considering Google’s Core Web Vitals?
31:50 – What does AMP’s future look like?
36:00 – Considerations for using AMP as a canonical.
38:30 – What will happen if AMP goes away?
40:30 – What would need to happen for AMP to maintain relevance?
42:10 – BuzzFeed’s branding strategy beyond the Top Stories carousel.
45:05 – What will the AMP removal process be like?
47:00 – What SEOs can do to prepare ahead of the AMP change.

Changes coming to the Top Stories Carousel

To give news readers the best experience, the Top Stories Carousel previously only featured AMP pages, but with the introduction of Web Vitals, the Top Stories Carousel can now represent all relevant pages, regardless of what was used to make them. Learn more about this update, how it came to be, and what you can expect moving forward.

Learn more:
Page Experience explained on Google Search Central →
Announcement about the May PX launch, including how content gets into the Top Stories Carousel →
Publisher Center: how to appear in Top Stories →
Pre-announcement from May 2020 →
2018 page speed on mobile announcement →
How AMP appears in search results →
Signed HTTP Exchanges →
Caniuse →
Katie’s SXG article →
Cheney’s Search Console FAQ →
Google News policies →
AMP page experience guide →
Tools to measure Core Web Vitals →
Core Web Vitals & Page Experience FAQ →

Watch more Getting started with Page Experience →
Subscribe so you don’t miss an episode Getting started with Page Experience →

#CoreWebVitals #WebDev #PageExperience